Also known as digital marketing executives, online marketing executives contribute to the formulation of marketing strategies that will build a relationship between customers and the company.
When interviewing online marketing executives, the most suitable candidate will be knowledgeable about marketing and technology, creative, and have excellent interpersonal skills. Avoid candidates with poor communication skills, limited working knowledge of digital marketing or poor presentation skills.
Tests digital marketing knowledge and demonstrates specialized knowledge.
Demonstrates industry knowledge and ability to identify trends.
Demonstrates process and methods of staying relevant.
Reveals familiarity with technical tools.
Shows the ability to create a successful content strategy.