Product managers oversee the development, improvement and management of company products. Their primary responsibilities include determining feature requirements, researching customer demands, and outlining an extensive product strategy, among other duties.
When you’re interviewing product managers, candidates should demonstrate attention to detail and good problem-solving skills. Bad candidates will lack interpersonal skills and struggle to communicate effectively.
Candidates should be able to describe how previous experiences have equipped them with know-how to be an excellent product manager. Look for stories involving strategy setting, detailing product road maps, and managing releases.
Candidates should make the case for their capacity to lead a cross-functional team. Look for leadership examples which demonstrate their ability to unify people or teams with different skill sets, make bold decisions, and influence colleagues in a positive way.
Candidates should list verbal communication, attention to detail and good problem-solving skills as the key qualities in a Product Manager.
Candidates should be able to describe the company product catalog with familiarity and should make a brief cost-benefit overview. Look for candidates who communicate persuasively and show excellent knowledge of company products, including their best selling points and advantages over competitors.
Candidates should acknowledge the importance of diligence and how a failure to make effective use of customer insights can lead to product failure. Look for stories where candidates erred, rectified their error and learned a valuable lesson from the experience.