Digital Marketer (DIGEAS3FO)

Job Description : Digital Marketing
-As a Facebook Marketing Specialist, you will work to help scale social advertising efforts geared
towards Maximum lead generation & ROI.
-This role is for someone who is able to find efficient growth via Facebook and Instagram
-You thrive in building, maintaining, and optimizing digital advertising campaigns and have an
experimental and methodological approach. The position requires a blend of creativity, analytical
skill, perseverance, and results-oriented problem-solving.
Primary Responsibilities
– Build and launch Facebook / Instagram Ads
– Design, build and maintain our social media presence
– Measure and report performance of all digital marketing campaigns, and assess
against goals (ROI and KPIs)
– Identify trends and insights, and optimize spend and performance based on the
insights
– Brainstorm new and creative growth strategies
– Plan, execute and measure experiments and conversion tests
– Collaborate with internal teams to create landing pages and optimize the user
experience
– Utilize the strong analytical ability to evaluate end-to-end customer experience
across multiple channels and customer touchpoints
– -Help create weekly and monthly reports
– -Recommend new strategies based on data and testing
– Help set up processes
Qualifications
– Extremely fluent in written English
– 3+ years of hands-on e-commerce marketing experience, including Facebook & Instagram
– A self-starter mentality, a strong sense of ownership, and an appetite for learning
– Moderate to advanced Excel experience (pivot tables, graphs, etc.)
– Demonstrable success in improving account performance in direct response to
Facebook and/or Pinterest advertising, and a desire to champion both. Similar online ad
experience will be considered as well.
– Ability to uncover insights from data and use quantitative methods to answer questions
and to find opportunities for optimization
– An eye for good design and can create ad concepts quickly leveraging basic design thinking
(note: graphics design experience is not required but is considered a plus)
– A passion for marketing, social advertising, and a positive attitude in all regards
– A desire to remain up-to-date with trends, new features, and functionalities in social
advertising
– Familiarity with Facebook Ads Manager/Power Editor or equivalent, including bulk upload,
is a plus.
Salary:
– ₹ 3.00 Lacs to ₹ 3.75 Lacs + Variable incentives