Digital marketing

job code: SMADMK6FO

Role: Digital Marketing Manager Experience: 6-8 Years
Skills: Digital Marketing, Google Analytics, Google Ads, SEO, Social Media Marketing, Email Marketing Notice: 0-30 Days Location: Chennai
Job Description: Roles and Responsibilities:
➢ Build, plan and implement the overall lead-generation strategy ➢ You will have the autonomy and budgets to plan, create, run, monitor, and course-correct campaigns
➢ Start with outbound, and lead an inbound marketing initiative and keep that as the longterm goal
➢ Measure ROI, KPIs, campaign metrics, etc. to make data-driven decisions ➢ Plan, monitor and manage the ongoing brand presence on social media (Twitter, Facebook etc.) thru social media listening tools
➢ Collaborate with designers to improve user experience ➢ Measure performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, Google Tag Manager, WebTrends, Tableau etc.)
➢ Acquire insight in online marketing trends and keep strategies up-to-date ➢ Generate monthly reports on our marketing campaign’s performance ➢ Onboard tools that add more impact to our initiatives ➢ Research competitors and provide suggestions for improvement ➢ Keep a close eye on the emerging digital marketing trends and explore how they could be leveraged to generate leads for us
➢ Train and guide fellow team members ➢ Receive upskilling support as and when necessary ➢ A highly collaborative relationship with internal clients and stakeholders
Skill Set/Experience:
➢ 6+ years of experience in Digital Marketing ➢ Proven experience in creating multi-channel user journeys and attribution metrics ➢ Experience at an IT services company would be awesome ➢ Exposure to US B2B (for lead gen) and support Indian B2C (Multiple brands) ➢ Expert-level knowledge of Google Analytics, Google Ads, SEO, SEM, Social Media Marketing, Email Marketing, etc.
➢ We are building a lean-mean marketing team with just one guy right now, so you should be someone who enjoys being hands-on and on top of things ➢ Certification in SEO/ Digital Marketing is an added advantage