• Work on platform implementation: Gather insights from business to design processes and solutions for platform implementation and assisting in change management and adoption of the new tool/process
• Develop Account based marketing programs (ABM) : Design interventions to drive customer acquisition / customer engagement
• Manage full spectrum of Marketing program execution: Work across strategy definition to technical delivery in Salesforce Marketing Cloud
• Use extensive experience in conducting technology vendor assessment: Work across design workshops, preparing solution and functional blueprint, leading and coordinating solution design and deployment across multi-dimensional team
• Monitor trends and analyze data to optimize marketing campaigns: Identify marketing process improvement opportunities and develop business case for campaign strategies, technology solutions
Bring your best skills forward to excel at the role:
• Ability to design new campaign strategies and marketing plans: Work across all channels and devices and conduct technology vendor assessment and platform capability assessment, defining target marketing operating model and process blueprint, developing marketing use cases and develop business case
• Gather business requirements and design process & solution for platform implementation: Collaborate with various client and Accenture business and technology stakeholders in implementing platform solutions and assisting in change management and adoption of the new tool/process
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